Windows Phone 7 – My thoughts
Posted on October 17, 2010 by admin
A year ago I would have been harsh on a new Windows Phone OS. I was harsh in this post.
In April 2010 I saw a very early stage Windows Phone 7 prototype and I said to myself “the whole idea sounded bad, now it looks terrible”.
Microsoft challenge was to start from a blank page. Forget Windows Mobile, WinCE and even Windows to re-create a different user experience based on what was learned from iPhone and Android.
The very first device Microsoft handed out to me for testing purposes was a huge brick, barely functional. My partner Pierre-Olivier Carles needed a phone for a few days and I decided to let him try ‘the phone of the future”. Let’s keep it nice and just say he wasn’t convinced 
In the meantime, Apple and Google were upgrading and updating their OS considerably adding speech to text, turn by turn navigation, better applications, new features…I was even more perplex on Microsoft’s strategy.
I was wrong. Wrong to under-estimate the power of a world leader in Operating Systems, best software company of all times.
Few days ago as part of our Device Agreement we received a pre-production unit which has nothing to do with anything you have seen before. It’s snappy, reactive, user friendly, reliable, well presented and integrates the best of Microsoft.
I’m not sure if Microsoft will grab the smartphone market. But they did a wonderful job in a short period of time under huge competitive pressure.
95% or so of computer owners are using Windows, 99.99% of all users are using Office (Word, Excel, PowerPoint), and 90% of the enterprise world is running Exchange mail server. Well if you are one of those users, this phone is for you.
Native integration of Office Suite makes DataWiz/DocumentsToGo looking almost ridiculous. Outlook native integration with Exchange will ease the life of millions of users.
Admittedly I’m not one of those. But let’s not ignore the vast majority of users because we live in a bubble where Apple rules.
Apple and Google have almost zero experience in gaming unlike Microsoft Xbox solid success. WP7 fully uses Xbox Live so players can stay connected to their favorite games. Gaming + Enterprise might be the winning combination.
I’m not sure how much money Microsoft is investing to conquer the phone segment but last Thursday I was face to face with Steve Ballmer and I felt an incredible energy around Windows Phone 7. It’s not a side project – with all the risks attached. Microsoft will use all of its influence to convince manufacturers, distributors, publishers, and users that Windows Phone 7 is a winner.
I have a feeling that Microsoft is going after Google and too bad if Apple is on the way.
Below a short video of a pre-production unit. What do you think?
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