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Apple’s new ad focuses on background animations for Messages

screen-shot-2016-09-29-at-5-26-52-pm Apple is releasing a new video advertisement for the iPhone and iOS. Like previous ads, this video shows a stark departure from its predecessors. You can feel Tor Myhren’s influence on this ad. The recently hired VP of Marketing Communications has an impressive background in the advertising industry and is now in charge of Apple’s ads. That’s probably the reason why these… Read More
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Lydia grabs $7.8 million for its peer-to-peer payment service

lydia-team French startup Lydia raised $ 7.8 million (€7 million) from New Alpha AM and Oddo & Cie in order to expand to other European countries. The startup lets you easily pay back your friends without any fee using a mobile app — among other things. Think about it as a sort of Venmo for France. While Lydia has only been available in France, with today’s funding round, the company… Read More
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L’iPhone 7 résiste à l’eau dans la publicité d’Apple

Grand fan de cette publicité d’Apple. Si votre iPhone 7 est “water resistant” autant l’utiliser dans les conditions pour le tester.

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Uber vous emmène en concert privé

Uber a lancé une idée intéressante la semaine dernière. A Detroit, ville connue pour ses concerts de musique électronique, Uber vous emmène au concert privé de Tycho.
Le concept est simple: Jeudi dernier à 22h30, il fallait ouvrir Uber à Detroit pour demander une voiture pour vous emmener au concert dont le lieu était tenu secret et qui devait commencer à minuit.
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Le ticket est en fait le trajet entre votre lieu de départ et le lieu secret du concert privé. Ingénieux.
Vous pouvez emmener jusqu’à 3 personnes au concert grâce à Uber.

Ayant déjà utilisé Uber à Detroit, j’ai … Lire la suite

Zenly raises $22.5 million from Benchmark for its location-sharing app

Zenly - 1 French startup Zenly has raised $ 22.5 million over the summer from Benchmark and a few other investors. Business Insider first reported the round and TechCrunch got an official confirmation. Here’s what we know. Benchmark is leading the round with Peter Fenton joining the board of the company. Fenton has invested in a few social network companies and also is a board member of Twitter. Read More
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Faire son examen de santé en magasin

Pourquoi aller chez le médecin quand on peut faire son examen de santé en magasin? Sous ce titre volontairement provocateur se cache l’innovation développée par Higi: l’assistant de santé en magasin.

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Higi est disposé dans différentes chaines de magasins aux Etats-Unis dont Whole Foods, Rite Aid, Publix ou Shop Rite. L’idée est de vous permettre de faire un suivi de base de votre santé: votre poids, votre tension ou vos pulsations cardiaques par exemple, depuis votre magasin préféré.
Vous pouvez ensuite suivre toutes ces données depuis l’application mobile ou le site web.
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Aircall raised $8 million for its cloud phone system for teams

aircall 3 In case you missed it, Aircall announced last week that it had raised another $ 8 million dollars in funding for its call center software-as-a-service. Balderton Capital is leading this Series A round, with New York-based VC firm FJLabs and existing investors also investing. I’m a bit late to the news because last week was TechCrunch Disrupt SF. It’s worth mentioning that because… Read More
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macOS Sierra is now available to download

macos-sierra After a summer of beta versions, Apple has just released the final version of macOS Sierra. macOS Sierra is the major update of OS X El Capitan — yes, OS X is dead, long live macOS. Other than the name change, this year’s update brings many neat improvements over El Capitan, making it a polished update from day one. It’s available in the Mac App Store as a free download. If… Read More
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macOS Sierra review: the Mac is now a mature platform

macos-sierra A new update means that many smart writers are publishing reviews showing the many new features of macOS Sierra. I’ll leave the hyper technical reviews to them. Based on three months of testing, there’s not much to say about macOS Sierra and this article could end up being the shortest macOS review ever published on this site. iOS 10 was a huge update. macOS Sierra doesn’t… Read More
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Apple is in talks with McLaren for a potential acquisition, report says

7896672886_f3980efa58_o Apple, the tech company, is negotiating with McLaren, the car manufacturer, according to the Financial Times. Yes, you’ve read that correctly. These negotiations have been ongoing for months and could lead to an acquisition, or at least a strategic investment. More precisely, Apple is talking with McLaren Technology Group, the parent company of all things McLaren, including McLaren… Read More
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Apple just dropped the first iOS beta for the iPhone 7 Plus’ Portrait mode

iphone-zoom Surprise! You thought you were done with iOS 10 beta for a while? Apple already released the iOS 10.1 beta 1 for developers. This beta has one new feature in particular — the Portrait mode that takes advantage of both cameras in the iPhone 7 Plus. If you remember Apple’s press conference on September 7, the company talked about a really neat feature for the iPhone 7 Plus camera. If… Read More
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Apple could also be in talks to acquire Lit Motors

img_9520-1 Apple is rumored to be in talks to acquire McLaren, but that’s not all. While the New York Times was digging on the McLaren story, they also found out that Apple is also talking with Lit Motors for a potential acquisition. Now you might be thinking “Lit who?” While Lit Motors is nowhere as big as McLaren, it’s another interesting company in the automotive space. The… Read More
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Le Pop Up store Taco Bell

La chaîne de fast food Taco Bell a ouvert pendant 2 jours un pop up store à Soho afin de montrer….le futur des jeux vidéos!!!!! Taco Bell s’est en effet associé à Sony pour une promotion qui court jusqu’au 19 Octobre. Pour chaque achat d’un assortiment Taco Bell Big Box en magasin, vous recevez un code permettant de participer à un jeu pour gagner une Sony PlayStation VR avant sa sortie en magasin.

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A l’intérieur vous découvrez des œuvres “instagrammables”.
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Et bien sur le partenariat avec Sony Playstation est mis en avant.
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Il existe aussi une station de création de … Lire la suite

StarOfService raises $10 million for its service marketplace

StarOfService French startup StarOfService just raised another $ 10 million for its European Thumbtack alternative. Andrea Piccioni and Silvio Pagliani, ENERN Investments and Point Nine Capital participated in today’s round, as well as various business angels. When I first covered StarOfService, the company didn’t even try to hide from me that it was a Thumbtack copycat. The main difference is… Read More
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Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

screen-shot-2016-09-18-at-2-47-48-pm Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as water resistance, low light camera performance and new fitness features. Let’s start with my favorite one. In “Midnight”, a young man goes for a night ride on his skateboard. He rides in the suburbs, sees a deer (!) at… Read More
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And the winner of Startup Battlefield at Disrupt SF 2016 is… Mobalytics

img_3796 Startups participating in the Startup Battlefield have all been hand-picked to participate in our highly competitive startup competition. They all presented in front of multiple groups of VCs and tech leaders serving as judges for a chance to win $ 50,000 and the coveted Disrupt Cup. After hours of deliberations, TechCrunch editors pored over the judges’ notes and narrowed the list down… Read More
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Une nouvelle forme de livraison de commande en 30 minutes

La marque d’équipements sportifs italienne Diadora veut revenir sur le devant de la scène et pour cela, le bureau américain de la marque lance une opération marketing intéressante; la livraison de vos commandes de chaussures en 30 mn.

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Rien de surprenant?
La livraison se fait par des coureurs à pieds (qui portent bien sur des Diadora). Si vous n’êtes pas livré en moins de 30mn, votre commande est gratuite.

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Il y a quelques mois, la marque avait fait une operation similaire avec un relais de 80 coureurs pour livrer une paire de chaussures de Venise en Italie a Barcelone.

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Le Top 10 des boutons Amazon Dash

Amazon a lancé en mars 2015 les boutons Dash, permettant de commander un produit d’une marque spécifique par une simple pression sur un bouton (connecté en WiFi). Parmi les 150 boutons Dash de commande existant, Amazon vient de dévoiler le top 10.

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Ce top 10 contient principalement des boutons d’achat de produits d’usage courant: lessive, essuie-tout, produits de nettoyages. Demain vous pourrez acheter votre pizza préférée avec le bouton Dash.
Amazon propose un système simple: le bouton vous coûtera $ 4.99 à l’achat et ce montant vous sera remboursé sous forme de crédit après votre premier achat. Une fois installé … Lire la suite

L’agence bancaire du futur ressemblera à celle de Capital One

Depuis Juillet 2016, la banque Capital One a ouvert son “flagship store” dans le quartier de Union Square à New York et c’est un coup de maître.

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Située à 2 pas du Whole Foods, l’agence souhaite offrir un autre type de banque.

A votre entrée vous êtes accueillit par un des employés de la banque, qui semble tout droit sortit d’une soirée branchée sur un rooftop: veste de couleur, chemise entre ouverte, pas de cravate. Un iPad en main, il peut répondre à la majorité de vos questions ou vous aiguiller vers le bon service grâce à une application dédiée … Lire la suite

BlazingDB uses GPUs to manipulate huge databases in no time

blazingdb Gathering petabytes of data about your customers is cool, but how can you take advantage of this data? BlazingDB lets you run high-performance SQL on a database using a ton of GPUs. The company is introducing a free community edition of its solution on stage at TechCrunch Disrupt SF in our Battlefield competition. If you’ve been running complicated SQL queries, chances are it took so… Read More
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Watch Sony’s PlayStation 4 ‘Neo’ event live right here

A visitor wears a Sony Computer Entertainment Inc. PlayStation VR as he tries a virtual reality (VR) game during a demonstration by Tokyo VR Startups in Tokyo, Japan, on Tuesday, June 29, 2016. Tokyo VR Startups has launched the first Japanese incubation program focused on the virtual reality market, says the company website. Photographer: Tomohiro Ohsumi/Bloomberg via Getty Images Sony is holding a PlayStation Meeting in New York to unveil the PlayStation 4 ‘Neo’, and maybe also a PS4 Slim because why not. In case you don’t care about Apple’s iPhone event today, you can watch Sony’s conference live stream right here on this page. The conference starts at 3 PM ET (12 PM on the West coast, 8 PM in London, 4 AM in Tokyo). What’s the… Read More
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Alexa d’Amazon maintenant vendue en grande distribution

Les magasins de bricolage américains commencent à vendre la “télécommande” vocale d’Amazon Alexa afin de vous aider à connecter votre maison.

De plus en plus de services peuvent se connecter à Alexa et ce gadget devient plus qu’un simple haut-parleur intelligent qui se commande par la parole.

Votre maison réagira à la voix avec Alexa. Vous pouvez maintenant l’essayer et l’acheter en magasin de bricolage. Chez Lowe’s on vous recommandera aussi des professionnels pour vous aider à l’installer le connecter à votre réseau et vos autres gadgets connectés.

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Foot Locker réorganise un magasin de New York pour une meilleure expérience client

La chaîne de magasins de vêtements et chaussures de sports Foot Locker a récemment réorganisé un de ses magasins de New York pour une meilleure expérience client.

L’entrée est spectaculaire avec ses deux escaliers mécaniques géants entourés d’un mur d’images et de l’histoire de la marque sur un autre mur.

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Pas d’innovation technologique marquante dans ce magasin, mais une réorganisation en 4 espaces internes et par marque.
House of Hoops: tout ce qui touche au basket
Puma Labs: les créations originales de designers pour Puma
Six:02 Un magasin dédié aux femmes
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Toutes les annonces d’Apple en 107 secondes

Toutes les annonces d’Apple en 107 secondes dans une video faite par Apple. Ne clignez pas des yeux!

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Apple unveiled the $159 wireless AirPods

apple-liveblog0629 If $ 159 sounds like a lot of money for 8 grams, it’s because it is. Shortly after introducing the iPhone 7, Apple unveiled the AirPods. If you’re familiar with the existing EarPods, you’ll feel right at home. The AirPods are like the EarPods, but without wires. These earbuds come with a built-in W1 chip for audio processing and pairing. According to the product page, they… Read More
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Apple also doubles storage on old iPads and makes high-end iPad Pro models cheaper

iPadProside Apple hasn’t mentioned the iPad during its press conference, but it doesn’t mean that the company has no news for the device. The iPhone 7 finally starts with 32GB of storage, and the iPad is also receiving a storage bump. The 9.7-inch and 12.9-inch iPad Pros already start at 32GB, so only old iPad models are getting more gigs. In particular, the $ 399 iPad Air 2 now has 32GB instead… Read More
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Where to watch the live stream for today’s Apple iPhone press conference

Apple invite Apple is holding a press conference today at the Bill Graham Civic Auditorium, and the company is expected to unveil the new iPhone as well as the Apple Watch 2. At 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris), you’ll be able to watch the event on all Apple devices. Apple is likely to talk about iOS 10 and macOS Sierra, and maybe we’ll hear more about the huge… Read More
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Captain Train rebrands to become Trainline following acquisition

Screen Shot 2016-03-14 at 17.33.58 Earlier this year, Trainline acquired Captain Train for quite a bit of money. Now, Trainline is trying to unify its train ticket booking system. First, Captain Train is now called Trainline, just like its parent company. The logo, the app and the website are now all called Trainline. If you go on thetrainline.com, you can book tickets for the U.K. On trainline.eu, you can get tickets for Europe. Read More
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The Apple Watch 2 could have a bigger battery for a GPS chip

applewatch-2 Rumor has it that Apple is about to introduce an Apple Watch 2 on September 7, alongside a new iPhone. While many leaks indicate that the Apple Watch will have more or less a similar design as the original watch, a new leak from Byte shows that the Apple Watch 2 could have a bigger battery and a thinner display. The reasoning is quite simple. Based on previous rumors, the Apple Watch 2 will have… Read More
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Get ready for new Beats (wireless?) headphones at the iPhone event

beats-solo-2 That’s what we call a teeny tiny fuckup. Beats sent a press release to iGen.fr and other French media outlets saying that they should expect new Beats products on September 7 during Apple’s press conference. There was also a screenshot of the official Apple media invite so that it was 100% clear for everyone that Beats was talking about Apple’s event. But this leak is… Read More
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Fleex now lets you learn English by streaming Netflix shows

english_and_american_boxes When I first covered Fleex, it was a neat little video player that let you learn English using your favorite movies or TV shows. Since then, Reverso has acqu-hired the team behind Fleex and now plans to relaunch the language learning platform with a new killer feature — Netflix shows. Maybe I’m biased because it’s basically how I learned English, but I think watching all… Read More
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Molotov raises $4.5 million from Sky as part of a bigger round

Molotov-iPad-9 British media company Sky just disclosed an investment of $ 4.5 million (€4 million) in French startup Molotov. From what we’ve heard and according to Sky’s statement, this is just a fraction of a bigger round that is going to be announced at a later date. “This investment is part of a larger Molotov financing round,” the release says. The reason why Sky is announcing… Read More
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Sunrise was the best calendar app ever and now I feel lost

Sunrise I’ve been looking for a good replacement for a few months. While there are many mobile calendar apps out there, none of them come close to Sunrise as they’re not as polished and well-designed. Let’s break down what made Sunrise great. From sunrise to sunset Today sounds like a good time for a post-mortem on Sunrise. In October 2012, shortly after Hurricane Sandy hit New York,… Read More
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Somebody at Apple thought the reality show ‘Planet of the Apps’ really needed Jessica Alba

Planet of the Apps Apple’s reality TV show ‘Planet of the Apps’ keeps getting weirder. Every time Apple and Propagate release new information about the show, it gets harder to understand what they’re actually trying to build. This time, Variety got a statement saying that Jessica Alba is joining the cast of the show as a mentor and adviser. In case you missed the previous episodes, Planet… Read More
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Le magasin qui veut rendre vos enfants intelligents

On parle souvent de magasins intelligents, équipés de capteurs sensoriels ou permettant de réagir rapidement aux demandes des clients. Parlons aujourd’hui des magasins qui rendent intelligents.

Marbles est un magasin qui propose des jeux éducatifs sélectionnés par des experts et qui permettront de développer le raisonnement, l’intelligence et la créativité de vos enfants.
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Depuis 2008, plusieurs magasins de cette chaîne se sont ouverts. Le dernier en date vient d’ouvrir à New York.
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Dans la baignoire, votre enfant jouera avec Edwin The Duck, le petit canard connecté.
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Chaque jeu ou chaque activité peut être testé en magasin en utilisant le … Lire la suite

Qui a dit que la publicité pour une lessive devait être boring

Qui a dit que la publicité pour une lessive devait être “boring”? Cerrtainement pas les habitants de la ville de Boring dans l’Oregon.

 

Belle création d’Ogilvy!

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Uber acquires Otto to lead Uber’s self-driving car effort

uberselfdriving Uber is making yet another big push in the self-driving car space. In addition to launching self-driving rides in Pittsburgh with the help of Volvo, the company is acquiring Otto and its all-star team according to a new report from Bloomberg. Otto has been focusing on self-driving technology that could be fitted into trucks that are already on the road now. In other words, Otto didn’t… Read More
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Votre machine à Espresso peut vous guérir

Voici un exemple intéressant d’innovation développée par les équipes d’une chaîne de magasins.
CVS est une grande chaîne de magasins, souvent ouverts 24h/24 aux Etats-Unis et dans lesquels vous avez accès à de nombreux produits: boissons, snacks, articles pour la maison. On y trouve tous les essentiels et aussi une pharmacie.
Lors d’une discussion en interne au sein de l’équipe innovation, la question d’utiliser les machines à Espresso s’est posée. Comment créer un produit qui pourrait être utilisé dans ces machines?
Résultat: la première capsule Espresso pour lutter contre le rhume.
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De l’art végétal chez Apple

Comme vous le savez certainement, on ne dit plus Apple Store, mais tout simplement Apple. Le nouveau magasin Apple vient donc d’ouvrir au sein du World Trade Center à New York.

Le magasin en lui-même n’a rien de diffèrent si on le compare aux autres, si ce n’est cette magnifique œuvre murale faite de végétaux.

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Visite du Westfield World Trade Center

Un lieu à voir ABSOLUMENT à New York: le Westfield World Trade Center

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Ce centre commercial qui contiendra jusqu’à 100 magasins, vient d’ouvrir et il est grandiose. Il n’y a que peu de mots pour décrire les premières impressions devant ce monument, déjà appelé à New York “The place to be“.

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le centre contient deux étages de magasins dont Apple, John Varvatos, Breitling, Sephora, Montbanc, Longines…et Starbucks bien sur.

Et si vous trouvez que le lieu manque d’animations, un mur d’images de 84m de long partant de la station de train, rejoint le centre commercial.
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Mapbox is acquiring passive fitness tracking app Human

6ff31336-5804-11e6-9d6a-c65bade0be59 Human’s team will join Mapbox and work on Mapbox’s mobile SDK and real-time maps. I’ve covered Human quite a few times over the years. It’s a well-designed fitness app that was ahead of the current trends in fitness tracking. Human turned the simple habit of moving around the city into human-readable data for yourself and your friends. Over time, Human started using… Read More
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John Maeda leaves KPCB, joins Automattic as design head

John Maeda John Maeda is leaving VC firm KPCB where he was a design partner to join Automattic, the company behind WordPress.com and a bunch of other things. Maeda will have a long, elaborate title at Automattic — he’s the company’s new Global Head, Computational Design and Inclusion. Before KPCB, Maeda was a research faculty member at the MIT Media Lab in the 1990s. “I wanted to… Read More
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Whyd announces its voice-controlled connected speaker for $299

home_context_second@2x French startup Whyd started off as a social network for music lovers but recently announced that it would switch its focus for a hardware project. The company just unveiled this secret hardware project — it’s a high-fidelity connected speaker that combines voice recognition with all music streaming services out there. The company isn’t doing a Kickstarter. Instead, Whyd is… Read More
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Canvas is the collaborative Markdown editor I’ve been waiting for

Startup Stock Photo It’s no secret, I love Markdown. But when it comes to collaborating with someone, Google Docs, Quip, Pages on iCloud.com and Word on Office.com are all rich-text editors. Meet Canvas, a real-time Markdown editor on the web and now on iOS. With this editor, I can see myself collaborating on stories with my coworkers and seamlessly put the result in our CMS. Read More
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Apple just dropped iOS 10 beta 7 for developers and public testers

iOS 10 Apple keeps releasing new iOS 10 betas ahead of the final iOS 10 release in September. The company just issued the seventh beta for both developers and public beta testers — the public beta’s version number is one digit behind, so it’s public beta 6, but it’s the same version. Head over to the Settings app of your iPhone or iPad to update. There’s no sign of… Read More
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Romain Dillet – TechCrunch
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Twitter is introducing a quality filter to clean up your notifications tab

shutterstock twitter Twitter just unveiled a new feature that will let everyone filter low quality notifications from bots and spammers. Twitter has had bullying issues in the past, and the company is now taking actions to make it a more welcoming place. Twitter is wording this new quality filter as a tool to hide notifications from bots and duplicate tweets from spammers. But it could also be a way to prevent… Read More
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Romain Dillet – TechCrunch
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7 horrifying photos of tangled earbuds that are soon going to be things of the past

OLYMPUS DIGITAL CAMERA Warning: don’t look at these photos before going to bed. Read More
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Romain Dillet – TechCrunch
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The Apple Maps launch fiasco led to the iOS public beta program

apple-maps In an interview with Fast Company, Apple executives looked back at the launch of the Maps app and its current state. The company has been hard at work on improving the mapping app, and it’s interesting to see the learnings from the launch fiasco. In particular, Apple Maps bugs led to today’s public beta program for major iOS releases. The year was 2012. Scott Forstall introduced… Read More
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Romain Dillet – TechCrunch
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Music streaming social network Whyd is switching its focus to hardware

Screen Shot 2016-08-08 at 8.49.09 PM French startup Whyd started off as a social network for music lovers. Going forward, the company is going to focus on releasing a connected speaker. For existing users, the social network isn’t going away. Whyd is open-sourcing it and still hosting it at Openwhyd.org. Launched in 2012, Whyd has been looking at ways to improve music discoverability. The social network let you bookmark… Read More
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Romain Dillet – TechCrunch
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New MacBook Pro with Touch ID sensor and OLED mini screen is coming soon

macbook-name Get ready for a massive MacBook Pro update. Apple is planning to unveil new 13-inch and 15-inch MacBook Pro laptops with retina displays soon. According to a new report from Bloomberg’s Mark Gurman, Apple is building a completely new pro laptop with many new features, such as a Touch ID sensor and an OLED mini screen above the keyboard. If you’ve been following MacBook Pro rumors,… Read More
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Romain Dillet – TechCrunch
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