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Qui a dit que la publicité pour une lessive devait être boring

Qui a dit que la publicité pour une lessive devait être “boring”? Cerrtainement pas les habitants de la ville de Boring dans l’Oregon.

 

Belle création d’Ogilvy!

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Uber acquires Otto to lead Uber’s self-driving car effort

uberselfdriving Uber is making yet another big push in the self-driving car space. In addition to launching self-driving rides in Pittsburgh with the help of Volvo, the company is acquiring Otto and its all-star team according to a new report from Bloomberg. Otto has been focusing on self-driving technology that could be fitted into trucks that are already on the road now. In other words, Otto didn’t… Read More
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Votre machine à Espresso peut vous guérir

Voici un exemple intéressant d’innovation développée par les équipes d’une chaîne de magasins.
CVS est une grande chaîne de magasins, souvent ouverts 24h/24 aux Etats-Unis et dans lesquels vous avez accès à de nombreux produits: boissons, snacks, articles pour la maison. On y trouve tous les essentiels et aussi une pharmacie.
Lors d’une discussion en interne au sein de l’équipe innovation, la question d’utiliser les machines à Espresso s’est posée. Comment créer un produit qui pourrait être utilisé dans ces machines?
Résultat: la première capsule Espresso pour lutter contre le rhume.
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De l’art végétal chez Apple

Comme vous le savez certainement, on ne dit plus Apple Store, mais tout simplement Apple. Le nouveau magasin Apple vient donc d’ouvrir au sein du World Trade Center à New York.

Le magasin en lui-même n’a rien de diffèrent si on le compare aux autres, si ce n’est cette magnifique œuvre murale faite de végétaux.

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Visite du Westfield World Trade Center

Un lieu à voir ABSOLUMENT à New York: le Westfield World Trade Center

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Ce centre commercial qui contiendra jusqu’à 100 magasins, vient d’ouvrir et il est grandiose. Il n’y a que peu de mots pour décrire les premières impressions devant ce monument, déjà appelé à New York “The place to be“.

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le centre contient deux étages de magasins dont Apple, John Varvatos, Breitling, Sephora, Montbanc, Longines…et Starbucks bien sur.

Et si vous trouvez que le lieu manque d’animations, un mur d’images de 84m de long partant de la station de train, rejoint le centre commercial.
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Mapbox is acquiring passive fitness tracking app Human

6ff31336-5804-11e6-9d6a-c65bade0be59 Human’s team will join Mapbox and work on Mapbox’s mobile SDK and real-time maps. I’ve covered Human quite a few times over the years. It’s a well-designed fitness app that was ahead of the current trends in fitness tracking. Human turned the simple habit of moving around the city into human-readable data for yourself and your friends. Over time, Human started using… Read More
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John Maeda leaves KPCB, joins Automattic as design head

John Maeda John Maeda is leaving VC firm KPCB where he was a design partner to join Automattic, the company behind WordPress.com and a bunch of other things. Maeda will have a long, elaborate title at Automattic — he’s the company’s new Global Head, Computational Design and Inclusion. Before KPCB, Maeda was a research faculty member at the MIT Media Lab in the 1990s. “I wanted to… Read More
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Whyd announces its voice-controlled connected speaker for $299

home_context_second@2x French startup Whyd started off as a social network for music lovers but recently announced that it would switch its focus for a hardware project. The company just unveiled this secret hardware project — it’s a high-fidelity connected speaker that combines voice recognition with all music streaming services out there. The company isn’t doing a Kickstarter. Instead, Whyd is… Read More
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Canvas is the collaborative Markdown editor I’ve been waiting for

Startup Stock Photo It’s no secret, I love Markdown. But when it comes to collaborating with someone, Google Docs, Quip, Pages on iCloud.com and Word on Office.com are all rich-text editors. Meet Canvas, a real-time Markdown editor on the web and now on iOS. With this editor, I can see myself collaborating on stories with my coworkers and seamlessly put the result in our CMS. Read More
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Apple just dropped iOS 10 beta 7 for developers and public testers

iOS 10 Apple keeps releasing new iOS 10 betas ahead of the final iOS 10 release in September. The company just issued the seventh beta for both developers and public beta testers — the public beta’s version number is one digit behind, so it’s public beta 6, but it’s the same version. Head over to the Settings app of your iPhone or iPad to update. There’s no sign of… Read More
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Twitter is introducing a quality filter to clean up your notifications tab

shutterstock twitter Twitter just unveiled a new feature that will let everyone filter low quality notifications from bots and spammers. Twitter has had bullying issues in the past, and the company is now taking actions to make it a more welcoming place. Twitter is wording this new quality filter as a tool to hide notifications from bots and duplicate tweets from spammers. But it could also be a way to prevent… Read More
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7 horrifying photos of tangled earbuds that are soon going to be things of the past

OLYMPUS DIGITAL CAMERA Warning: don’t look at these photos before going to bed. Read More
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The Apple Maps launch fiasco led to the iOS public beta program

apple-maps In an interview with Fast Company, Apple executives looked back at the launch of the Maps app and its current state. The company has been hard at work on improving the mapping app, and it’s interesting to see the learnings from the launch fiasco. In particular, Apple Maps bugs led to today’s public beta program for major iOS releases. The year was 2012. Scott Forstall introduced… Read More
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Music streaming social network Whyd is switching its focus to hardware

Screen Shot 2016-08-08 at 8.49.09 PM French startup Whyd started off as a social network for music lovers. Going forward, the company is going to focus on releasing a connected speaker. For existing users, the social network isn’t going away. Whyd is open-sourcing it and still hosting it at Openwhyd.org. Launched in 2012, Whyd has been looking at ways to improve music discoverability. The social network let you bookmark… Read More
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New MacBook Pro with Touch ID sensor and OLED mini screen is coming soon

macbook-name Get ready for a massive MacBook Pro update. Apple is planning to unveil new 13-inch and 15-inch MacBook Pro laptops with retina displays soon. According to a new report from Bloomberg’s Mark Gurman, Apple is building a completely new pro laptop with many new features, such as a Touch ID sensor and an OLED mini screen above the keyboard. If you’ve been following MacBook Pro rumors,… Read More
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How Bon Entendeur mixed French sound bites with electronic music and thrived on SoundCloud

BE @t Toulouse HD (crédit Alléguède Nikkos) What happens when you mix sound bites from French artists and politicians with eclectic music ranging from electro swing, nu-disco, remixes of classical French hits, lounge music and more? You get more than ten million plays on SoundCloud, play your music on a yacht near the Caribbean island of Saint Barthélemy and become a popular music brand in France. Read More
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Le magasin Maille de New York

Maille vient d’ouvrir son deuxième magasin à New York, face à un des marché bio les plus connus de la ville à Union square.

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Et comme dans l’autre magasin situé dans l’Upper West Side, vous pouvez amener vos propres pots de moutarde et recharger en utilisant ces verseurs dignes d’un bar à bières.
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Vous pouvez aussi acheter du merchandising de la marque ou des produits associés permettant de cuisiner avec des produits Maille.

Les produits ne sont pas importés de France mais fabriqués en Amérique du Nord avec des produits importés de France.
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Algolia wants to bring transparency to service-level agreements

servers Service-level agreements (SLAs) are key when it comes to choosing a service that is going to play an important part for your own service. Cloud hosting services have an SLA, software-as-a-service products have an SLA, even airlines have SLAs. Software-as-a-service startup Algolia just revamped its SLA, and it’s interesting to see how the company is wording its policy. SLAs are simple: if… Read More
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Google se moque d’Apple dans sa dernière publicité

Google se moque gentiment d’Apple dans sa dernière publicité. Avec Google Photo vous ne risque pas de manquer un moment inoubliable à cause d’un manque de mémoire.

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Sony will likely unveil the PlayStation 4 ‘Neo’ on September 7

PlayStation 4 September 7 is going to be a busy day. Sony sent out invites for a press event in New York. The company will likely unveil the successor to the PlayStation 4. On the same day, Apple could also hold its usual iPhone launch event for the rumored iPhone 7. The event is called “PlayStation Meeting,” and the company plans to “share details about the PlayStation business.”… Read More
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A quick look at some of the artists who make Stranger Things so special

Stranger Things Kids, let’s nerd out for a minute and look at the names in the ending credits of Stranger Things. If you’re like me, you’ve been watching the Netflix original series and obsessively talking about it with literally everyone you know. I’m not going to spoil the show, but there are a few things that stood out for me and I wanted to share them all with you. Read More
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Apple focuses on diversity with new ‘Shot on iPhone’ ad

Screen Shot 2016-08-04 at 5.11.56 PM Apple released a brand-new ad just in time for the Olympics. The video is all about diversity and happiness, and it features many different photos and short clips of people smiling and enjoying life. Maya Angelou is reading her own poem “Human Family” to narrate the ad. Apple will air it for the first time during the Olympic Opening Ceremonies tomorrow. Compared to previous… Read More
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Ulysses is now a damn good WordPress editor for Mac and iOS

draggedimage-b4af714cd18e4f0b8e8273c5946b3a6f This might sound like inside baseball, but I’ve been using Ulysses for all my writing for a few months now. It’s a rock-solid, well-designed writing app for iOS and macOS. And now, the app lets you publish on any WordPress website with a native export screen, among other things. Read More
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1Password is adding a subscription offering

opm-screenshot Popular password manager 1Password is trying a new distribution model. Instead of letting you pay for the 1Password app on your Mac or PC and pay again to upgrade to a new major version, AgileBits now has a new plan — for $ 2.99 per month, you can download and use all the 1Password apps for as long as you subscribe. Read More
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Visite de magasin: Kellogg’s New York

La marque de céréales Kellogg’s vient d’ouvrir…un bar à céréales à New York.

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Affin de mieux faire connaitre sa marque et ses produits, Kellogg’s a ouvert en Juillet ce bar à céréales. Atmosphère  sympathique et beaucoup de surprises pour les visiteurs dans ce quartier très touristique de Times Square.
Vous passez votre commande auprès d’une des hôtesses au guichet d’entrée puis vous recevez un récepteur électronique qui vous préviendra lorsque votre commande sera prête.
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L’écran vous informe alors du numéro de casier dans lequel vous devez récupérer vos céréales.
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La porte s’ouvre et MIRACLE….
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Cheetah Mobile acquires News Republic for $57 million

Screen Shot 2016-08-02 at 7.03.19 PM Chinese tech company Cheetah Mobile has acquired French startup News Republic for $ 57 million. News Republic is a news aggregator — think about it as a sort of Flipboard, Apple News or RSS reader on steroids. Cheetah Mobile is the company behind optimization tools for computers and phones, such as Battery Doctor and Clean Master. News Republic has worked with around 1,650 news… Read More
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Apple wants you to think about the iPad Pro as a computer

Screen Shot 2016-08-02 at 12.02.53 AM You can’t say you haven’t seen this coming. Apple CEO Tim Cook has said again and again that the iPad Pro is the company’s vision of the future of computing. And today, Apple is confirming this vision with a new ad. Read More
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Apple’s Phil Schiller named to the board of DNA sequencing company Illumina

DNA molecules Illumina is one of the leading companies when it comes to DNA sequencing. And today, the company is announcing that Apple’s Senior Vice President of Worldwide Marketing Phil Schiller is joining the board of directors. Read More
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Sketchfab makes it easier to look at 3D models in virtual reality

Screen Shot 2016-07-22 at 12.03.59 PM Step by step, Sketchfab is turning into the best platform to view 3D models using a virtual reality headset. First, the company added a VR button on every browsing page, then it released apps to support all VR headsets and showcase a few models. Now, the New York-based startup is making it easier to move around 3D models. Read More
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Krawd turns the ad agency into a marketplace

potentiel-freelances Meet Krawd, a French startup that wants to rethink the way advertising agencies work. Like in other industries, Krawd thinks that it’s more efficient to build a marketplace than build a centralized, traditional company. Krawd is all about connecting the right freelancers with the right clients in this specific industry. Read More
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Sonos vient d’ouvrir le temple du son à New York

La marque d’équipement audio SONOS vient d’ouvrir un bijou à New York. Le magasin est entièrement dédié à l’expérience client et à l’utilisation des produits de la marque. Le design du lieu est, quant à lui, une vraie réussite.

A l’entrée vous ne pouvez que voir le mur de hauts parleurs sans fil de Sonos.

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Au fond du magasin, un autre mur de hauts-parleurs de plusieurs mètres de long.
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Stew Leonard’s plus fort que Whole Foods

Pour ceux qui pensent que Whole Foods est le summum du magasin cool, hipster et qui vend des produits locaux, il est temps de faire un tour du côté de Stew Leonard’s.  Le supermarché qui ne compte que 5 magasins à NY et dans le Connecticut  est réputé pour la qualité de ses produits et pour le fait d’avoir été élu par le magazine “Fortune” comme une des 100 meilleures entreprises dans laquelle travailler aux Etats-Unis.

Tout d’abord, le client est roi.

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Besoin de vous désaltérer en cette période de canicule: le rayon bières est complet et coloré.
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WooCommerce now works with Square to seamlessly run both online and offline stores

 A bit more than a year after Automattic acquired WooCommerce, the popular service that turns any WordPress website into an e-commerce store is now integrating with Square. While this kind of integration doesn’t sound groundbreaking on paper, it has bigger implications when it comes to bridging online stores with offline purchases. Read More
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Popular writing app Scrivener is now available on iOS

scrivener If you’re tech-savvy and a serious writer, chances are you already know about Scrivener. The popular writing app has been available on OS X and Windows for years now. And it is now available on iOS for $ 19.99 as well. Scrivener is a flexible and powerful writing app that makes it easier to write long-form stuff — think about it as a sort of writing studio. Read More
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Verizon buys Yahoo for $4.83 billion

yahoo-verizon After a months-long bidding process and many layoffs, Yahoo has finally found a buyer. Verizon (which owns AOL, which owns TechCrunch) is officially acquiring Yahoo’s core business for $ 4.8 billion, which includes Yahoo’s advertising, content, search and mobile activities. Read More
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Apple Pay is also launching in Hong Kong

apple-pay-web Right after launching in France, Apple Pay is now available in Hong Kong as well. As usual, only a few partnering banks are part of the launch, but the company expects to roll out support for more cards and stores over the coming months. Read More
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Philippe Starck ouvre un restaurant à New York

Le designer français Philippe Starck ouvre un restaurant à New York..ou plutôt ce qu’il appelle un “concept architectural”.

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Le restaurant bar s’appellera Miss Paradis. L’endroit abritait auparavant un parking de voitures. Miss Paradis a déjà des problèmes puisque le restaurant bar est situé à moins de 60m d’une église sur Prince st…..et à New York on ne peut pas vendre d’alcool à moins de 60m d’une église.

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Apple will sell limited edition Apple Watch bands for the Olympics as sales stall

 Are you ready for the performance-enhancing drugs TV special called the Olympic Games? It looks like Apple is ready for the marketing branding extravaganza as the company is releasing limited edition bands for the Apple Watch. GQ first spotted these new bands. Unfortunately, you’ll have to book a flight to Rio to buy one. Read More
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Apple says Pokémon Go is the most downloaded app in a first week ever

pokemon go caterpie ios Apple has told TechCrunch that Pokémon Go has broken an impressive App Store record. While the game was only available in a few countries at the time, the app has attracted more downloads in the App Store during its first week than any other app in App Store history. Read More
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Apple just dropped another iOS 10 public beta for you crazy testers

iOS 10 That didn’t take long. Just a day after releasing the third iOS 10 developer beta, the second public beta of iOS 10 is now available to download. The second public beta of macOS Sierra was also released today. And of course, you won't have to pay $ 99 a year for a developer account. But things are still rough at this stage so I wouldn’t recommend installing it on your main… Read More
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Number26 is now a true bank as it now has a full banking license

Valentin Stalf, Maximilian Tayenthal, Matthias Oetken, Christian Rebernik, Markus Gunter (v.l.) Berlin-based startup Number26 is trying to reinvent the bank. This might sound crazy, and that's why the startup has processed step by step. After partnering with Wirecard for the banking back end, attracting 200,000 users and raising tens of millions of dollars, the company now has a full banking license to operate in Europe. Read More
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Pas de Pokemon Go chez Nintendo New York

A ma grande surprise, il n’y a pas de publicité ou d’événements spécifiques pour le jeu Pokemon Go dans le magasin Nintendo de New York. Le magasin est situé au 10 Rockfeller Plaze pres de la 5eme avenue, un lieu de passage pour de nombreux touristes et bien que la marque explose grâce au jeu Pokemon Go, on ne trouve aucune allusion a ce phénomène en magasin.

On peut tester les jeux

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Voir les nouvelles consoles de jeux
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Mais curieusement aucune allusion au jeu qui fait fureur: Pokemon Go.
Heureusement, en cherchant bien, on trouve un groupe de fans, prostrés … Lire la suite

Du design dans la nouvelle bibliothèque publique de New York

La nouvelle bibliothèque publique de la 53eme rue de New York vient enfin d’ouvrir et c’est un bijou. Ce projet a coûté la bagatelle de $ 23 millions.

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Une entrée large et spacieuse équipée d’écrans digitaux permettant de voir les événements à venir.
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Les bibliothèques publiques sont ouvertes à tous bien sur et on peut emprunter les livres ou tout simplement se relaxer dans le superbe amphithéâtre de l’entrée.
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La bibliothèque veut vraiment vous voir profiter du lieu, lire et vous relaxer, elle autorise donc l’entrée avec de la nourriture. En période de canicule, quel plaisir de pouvoir profiter de la … Lire la suite

Revolut grabs $10 million for its mobile foreign exchange service

App & Revolut Card British startup Revolut wants to make it easier to spend and send money in all kinds of currencies around the world. It’s not TransferWise, it’s not Number26 — Revolut sits between all these things. And the company is raising a $ 10 million Series A (£7.75 million) with Balderton Capital leading the round. Read More
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Pokémon Go expands to Europe starting with Germany

Photo: Flickr/Kentaro IEMOTO under a CC by-SA 2.0 license Pokémon Go isn’t a global phenomenon just yet as the game has only been available in the U.S., Australia and New Zealand. But the game is preparing for its European launch. Pokémon Go is now available in Germany on the iPhone and Android — other European countries should follow soon. Read More
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DigitalOcean launches block storage and lets you store terabytes of data

servers DigitalOcean has become a popular cloud hosting provider over the years. But many customers have relied on third-party solutions to host large sets of data. DigitalOcean is launching block storage so that you can keep everything on their servers. Read More
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Livraison de Tesla

Tesla a ouvert il y a 3 mois un magasin showroom au coeur de Brooklyn dans le quartier très artistique et branché de Red Hook.
Bonne idée de la part de Tesla, car ce quartier est réputé pour son image de précurseur et de “forward thinker”.
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(mais que fait cette Porsche Cayenne devant le magasin???)

Le bâtiment était auparavant un atelier de réparations de moteur de bateaux. Le lieu s’est totalement modernisé pour devenir un showroom/entrepôt de Tesla.
Les clients affluent et les résidents du quartier voient ce type de livraisons défiler de plus en plus.

tesla 1

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Apple is moving forward with its reality TV show ‘Planet of the Apps’

Planet of the Apps Apple has been working on an unscripted TV series for a few months now. The TV show should be about the app economy, but it’s unclear how Apple is going to distribute it. Apple just announced an open casting call. Read More
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Romain Dillet – TechCrunch
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Pokemon Go et magasins

Beaucoup d’articles sur le sujet Pokemon Go:

  • enfin un jeu digital qui oblige les enfants a sortir pour “jouer” en plein air.
  • Le plus gros coup de Nintendo (l’action grimpe en flèche)
  • comment les marques vont-elles utiliser Pokemon Go pour attirer les clients en magasin

Mais le jeu suscite aussi de nombreuses critiques.

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Le fait de rentrer dans certains petits magasins à la recherche de Pokemon n’est en effet pas du gout de tous.

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Amazon Prime Day arrive le 12 Juillet

Amazon Prime Day arrive le 12 Juillet! Amazon va à nouveau proposer des deals en ligne sur des milliers de produits, et pour être sur de s’en souvenir, le site américain produit des pubs qui passent en boucle à la télévision.

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Rappelons que Amazon Prime day est le plus grand jour de “soldes” sur le site d’ecommerce américain. C’est aussi un moyen de promouvoir le service “Prime” plébiscité par environ 60 millions de clients aux Etats-Unis. Livraison en 2 jours gratuite, Prime Video, Prime Music, accès au cloud d’Amazon et …un moyen de briser la glace entre deux inconnus.

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