iPad is to newspapers what iPod is to Music.
Posted on October 18, 2010 by admin
A lot has been written about the iPad and the printing industry. Recently Fred Wilson wrote a post explaining why he doesn’t like the idea of a mobile application but would rather read content on Safari.
His demonstration has some strong point for a power-user but certainly not for the masses. The whole conversation reminds me of the controversy about iPod and music.
Yes, I would basically agree that reading content on a browser is more convenient for me. But reality proves that monetization of digital content via web is complicated.
Apple has created a value added chain of services from publishing to distribution. It’s easy to buy and use.
Newspapers over the world are facing their worse crisis ever. It’s the end of an era. And however we look at it, printing news on paper in 2010 makes no sense.
So will the iPad save the newspaper industry? I think it will. Web content will be limited to headlines, forums, past editions, but premium content will be distributed via apps.
The basic recurring argument saying people won’t pay for content because they can find fresher news freely on the web is just ridiculous. No one buys a newspaper for fresh news. Newspapers are here to bring a deeper, better understanding of the raw information. I don’t think Fred Wilson buys The New York Times to find anything new. He cares about the analysis, the vision brought by journalists and experts.
iPad distribution of newspaper solves many problems:
– production cost [printing]
– distribution
– reachability
– interactivity
– loyalty
– spontaneity
When it comes to market ipad/iphone study I turn to my mother. She discovered emails 2 years ago and never wrote a letter since. Same for the iPhone, which never leaves her sight. iPad has dramatically change the way she reads news and this is just the beginning. I bet newer devices will upgrade the digital experience to unprecedented levels.
Apple brought to the masses what the web failed to provide. SECURITY. My mother feels more secure buying an app online than walking to the newsstand down the road. And that, my friends, is the reason why I believe app stores will succeed.
The ability to pay for your digital content in ONE place, all in one click of a button is magic. Until the web can fix compatibility problem, offline reading, payment options, reminders, push notifications and much more, mobile applications will rule.
Some young couples who are facing various soundness problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for inability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your doc if you have any dangerous side effect that does not go away. The extremely important point make sure that when you buy medicines like Viagra online, you get real drug. Some of the web-sites offer really hazardous fakes.
