Le Printemps utilise Foursquare pour attirer les clients étrangers des grands boulevards
Posted on September 30, 2010 by admin
Comme mon entreprise est désormais dans le quartier des grands magasins à Paris, un de mes collègues devant faire une course aux Galeries Lafayette pendant la pause-déjeuner a voulu check-in sur Foursquare dans ce grand magasin.
Intrigué par un icône « Special Nearby » sur la page des Galeries Lafayette, il se retrouve sur une page Foursquare lui annonçant une promo de -10% sur tout le magasin … du Printemps : autre grand magasin tout proche, et surtout principal concurrent de l’enseigne du boulevard Haussmann !
Assez malin de la part du Printemps, qu’en pensez-vous ?
Merci à @jp_bat pour l’info !
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