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{"id":534,"date":"2010-11-01T00:10:44","date_gmt":"2010-11-01T04:10:44","guid":{"rendered":"http:\/\/www.nyfrenchgeek.com\/2010\/11\/behind-our-backs-facebook-reflections\/"},"modified":"2010-11-01T00:10:44","modified_gmt":"2010-11-01T04:10:44","slug":"behind-our-backs-facebook-reflections","status":"publish","type":"post","link":"http:\/\/www.nyfrenchgeek.com\/2010\/11\/behind-our-backs-facebook-reflections\/","title":{"rendered":"Behind Our Backs: Facebook Reflections"},"content":{"rendered":"

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$\"\"$ <\/h4>\n
\nHere are some reflections about Facebook as a result of our conference on October 6th at\u00a0 INIS<\/a>. The complete post appeared on Octavian’s blog<\/a>. <\/span><\/p>\n
A recurrent question was trying to find how Facebook compares with Google. This was driven by some news that\u00a0 Facebook traffic overtakes Google<\/a> and that Facebook might be worth\u00a0 B<\/a>. Many\u00a0 compare Facebook to Google’s growth<\/a>.<\/p>\n

FACEBOOK VS GOOGLE<\/h4>\n
Will Facebook become the next Google? No. This is not Google’s story. Google had as mission to make information universally accessible. Facebook’s mission is to connect people. Facebook comes from a different age. An age where good and evil are relative. An age of no nonsense. An age where instead of scanning and using artificial intelligence to process every possible content in order to make a recommendation, you just ask your friends.<\/p>\n
SOME REAL MONEY<\/h4>\n
One thing is sure. Facebook is pretty strong. And it will only become stronger. The power of FB comes from the strength of its social graph.<\/p>\n
Its current valuation varies between B – B with revenues of around B for 2010. And this does not mean anything. Compare it with eBay that has a cca B market capitalisation, B in revenues and around B profit (2009 numbers). eBay makes real money.<\/p>\n
MORE REAL MONEY<\/h4>\n
Tactic-wise Facebook still has lots of money on the table to tap into. Consider:<\/p>\n
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Places<\/a> becomes widely used – point-of-sale deals<\/li>\n
The\u00a0 revamped groups<\/a> have the potential to replace small businesses enterprise softwares (intranets & co)<\/li>\n
Brand Pages have exceptional consumer traction displacing classic banner ads. Big brands with great social media strategy and community management will be ready to invest to make their communities stronger and attack their competitors.<\/li>\n
FB took control\u00a0 from Microsoft<\/a> of their exclusive deal on banner advertising, one year earlier than originally dealt.<\/li>\n
The\u00a0 Social plugins<\/a> can be extended to extreme levels (see even WordPress). FB should continue to connect people at any price and not necessarily take over the internet. That would be a useless fight.<\/li>\n
Applications + a more comprehensive micro-payment platform.<\/li>\n
Trends and analytics (insights) can also be a great model.\u00a0 Microsoft it’s on it already<\/a>.\u00a0 But so it’s Canada<\/a> :). Facebook’s correctional officer. (A new partnership<\/a> between Facebook and Microsoft has just been announced)<\/li>\n
But more important somehow they will get the beacon out. Maybe through the Instant personalization. And once they will get a working model (it’s not yet the case<\/a>) and if it will be adopted then Facebook will be ripe. Only then FB should IPO.<\/li>\n<\/ul>\n
LOVE IT OR HATE IT<\/h4>\n
Facebook’s genius is knowing how to walk the privacy line. They always generate ambivalent feelings in users. Facebook is a brand users love to love & hate at the same time.<\/p>\n
Philosophically it is refreshing to watch Facebook fight the bad\/good fight trying to push our privacy boundaries, struggling to connect us to one another and to the things we consume. Behind our backs.<\/p>\n
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Rock & Social<\/a>