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{"id":1784,"date":"2011-05-25T19:46:47","date_gmt":"2011-05-25T23:46:47","guid":{"rendered":"http:\/\/www.nyfrenchgeek.com\/2011\/05\/designer-son-qr-code-pour-une-campagne-de-marketing-mobile\/"},"modified":"2011-05-25T19:46:47","modified_gmt":"2011-05-25T23:46:47","slug":"designer-son-qr-code-pour-une-campagne-de-marketing-mobile","status":"publish","type":"post","link":"http:\/\/www.nyfrenchgeek.com\/2011\/05\/designer-son-qr-code-pour-une-campagne-de-marketing-mobile\/","title":{"rendered":"Designer son Qr code pour une campagne de marketing mobile"},"content":{"rendered":"

Le Qr code s’impose chaque jour un peu plus dans le paysage marketing urbain. Le meilleur moyen d’attirer l’attention des passants peut donc \u00eatre de travailler le design et la forme du Qr Code.<\/p>\n

StubHub<\/a> est un site faisant partie d’eBay qui se propose d’\u00eatre le site sur lequel les fans peuvent acheter ou vendre des billets pour des concerts ou des\u00a0\u00e9v\u00e8nements\u00a0sportifs. \u00a0Le site lance actuellement une grande campagne dans plusieurs villes\u00a0am\u00e9ricaines\u00a0autour d’affiches publicitaires et de Qr codes.<\/p>\n

\"\"<\/a>
\n<\/span><\/p>\n

Les affiches doivent donc permettre d’acceder au site \u00a0mobile afin de permettre d’acheter ou de vendre directement depuis son portable. Chaque affiche doit donc\u00a0repr\u00e9senter\u00a0un objet qui correspond au sport ou \u00e0 des evenements culturels afin d’encourager le passant\u00a0\u00e0\u00a0se rapprocher et scanner le Qr code.<\/p>\n

Exemple: cette magnifique main\u00a0g\u00e9ante\u00a0que de nombreux fans ont dans les stades.<\/p>\n

\"\"<\/a><\/p>\n

Autre exemple: ce briquet “Zippo” que certains fans allument durant les concerts.<\/p>\n

\"\"<\/a><\/p>\n

Excellente id\u00e9e, qui va surement d\u00e9mocratiser encore plus le qr code.<\/p>\n

So Particular<\/a>