CLOO est un projet qui a pour but de transformer les toilettes privées en toilettes publiques. Voici comment cela fonctionne: nous sommes tous connectés à des amis, qui eux-mêmes ont des amis….qui ont des toilettes. Il suffit donc de s’inscrire sur l’application, afin de “proposer” ses toilettes aux utilisateurs de Cloo. Quand vous êtes en ville avec une envie pressante, il vous suffit de chercher les toilettes privées disponibles autour de vous et d’envoyer une requête au propriétaire. Contre une modeste somme d’argent (moins cher qu’un café au Starbucks du coin), vous pourrez utiliser des toilettes propres et faire vos petites affaires.

L’idée de Cloo est bien sur d’être sponsorisé par des marques de papiers hygiéniques par exemple ou de produits pour laver les toilettes afin de gagner de l’argent ou de sponsoriser les “meilleures toilettes Cloo” d’une ville par exemple. Le fait de transformer les toilettes de chacun en ville en toilettes 2.0 est…. intéressant. A voir si des investisseurs ou des marques vont s’intéresser à ce nouveau concept social.

Voici la vidéo d’explications de cette application.

So Particular

Some young couples who are facing different health problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for disability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your doctor if you have any dangerous side effect that does not go away. The very important point make sure that when you buy medicines like Viagra online, you get real drug. Some of the web-sites offer really hazardous fakes.

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VOTW

Some young couples who are facing different soundness problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for disability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your doctor if you have any dangerous side effect that does not go away. The highly important point make sure that when you buy medicines like Viagra online, you get real remedy. Some of the web-sites offer really hazardous fakes.

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What’s up at Producteev?

Some young couples who are facing various health problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for inability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your physician if you have any dangerous side effect that does not go away. The very great point make sure that when you buy medicines like Viagra online, you get real remedy. Some of the web-sites offer really hazardous fakes.

The post A look at how social media affects productivity for students (graphic) appeared first on NY French Geek.

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What’s up at Producteev?

Some young couples who are facing various heartiness problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for failure to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common perhaps serious side effects of such medications like Viagra is headache. Contact your doc if you have any dangerous side effect that does not go away. The very great point make sure that when you buy medicines like Viagra online, you get real remedy. Some of the web-sites offer really hazardous fakes.

The post Cool Graphic: Restricting Social Media at Work – How Does it Affect #Productivity? appeared first on NY French Geek.

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Viewdle – Photo and Video Face Tagging from Viewdle on Vimeo.

VOTW

Some young couples who are facing different soundness problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for failure to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your doctor if you have any dangerous side effect that does not go away. The so important point make sure that when you buy medicines like Viagra online, you get real preparation. Some of the web-sites offer really hazardous fakes.

The post Viewdle: votre appareil photo devient social appeared first on NY French Geek.

This month’s Harvard Business Review has a spotlight on social media and branding, with astand out article by McKinsey, based on a global study of 20,000 consumers.  In a nutshell, the article argues that many brands are spending their marketing budgets in all the wrong places, based on an outmoded “funnel” marketing model – and proposes an evidence-based alternative.

The article by David C Edelman – McKinsey Global Digital Marketing Strategy, and entitled “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places“ can be accessed here (pay-wall), but below you’ll find the speed summary, with implications for social commerce – we think it’s useful. And if you don’t have time for that, here’s the summary of the summary

• CEPEA – Bin the funnel model of marketing, the new consumer decision journey is CEPEA – Consider, Evaluate, Purchase, Enjoy, Advocate.
• CEP the CEPEA – Trash media-centric marketing;  marketers should build strategy around customer-centric Customer Experience Planning (CEP) that delivers the brand promise coherently and consistently along touch-points of the CEPEA decision journey
• Rather than simply add a social layer to e-commerce, or an e-commerce layer to social properties, smart social commerce should focus on the consumer decision journey, with the objective of helping people make smarter shopping decisions – where they most need that help.
• Every social commerce program should begin with understanding the consumer decision journey with a view to identifying touch points that are most influential in facilitating decisions.

From this…

…to this

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places.

David C Edelman – McKinsey Global Digital Marketing Strategy

• Consumers today connect with brands in a fundamentally new way, often through media channels that are beyond manufacturers’ and retailers’ control.  This means traditional marketing strategies must be resigned to accord with how brand relationships have changed
  • Consumers still want a clear brand proposition, what has changed is when – at what touch points – consumers are open to influence
• Once, a shopper would systematically winnow his brand choices to arrive at a final selection and complete his engagement by making a purchase.  Now relying heavily on digital interactions, he evaluates a shifting array of options and remains engaged with the brand though social media after a purchase
  • Marketing mis-spend is often the result of using a bad funnel metaphor, whereby consumers were thought to use a process of elimination to get from a wide consideration set down to a final choice.  This bad metaphor leads to bad marketing – paid media push marketing used to drive consumers along the imaginary funnel, culminating in retail promotions to open wallets at point of purchase.
  • However, this two-pronged marketing strategy does not reflect the consumer decision journey (CDJ); there is more to the CDJ than “consider” and “buy” phases.
  • The new CDJ is CEPEA – CONSIDER-EVALUATE-PURCHASE-ENJOY-ADVOCATE, with a LOYALTY LOOP shortcut leading to re-purchase (and skipping future consideration and evaluation) if enjoyment experienced meets or beats expectations
    • Rather than begin with a large consideration set, consumers today manage massive choice with smaller initial consideration sets, but that may grow, based on active evaluation

From an accompanying McKinsey Quarterly article: The Consumer Decision Journey

• • • After consideration phase, consumers will now actively evaluate options, seeking input from peers, reviewers, retailers, brands and competitors.  Rather than shrink, the number of options under evaluation may grow during this phase
    • Increasingly consumers will continue evaluation right up to the moment of purchase in store – thus point of purchase (placement, packaging, availability, pricing) is increasingly important
    • Post purchase, interaction continues – 60% of facial skin cream consumers do online research on the product after purchase.  If they enjoy the product, they’ll advocate it to others, thus becoming a touchpoint themselves – influencing further purchases, and enter into an ENJOY-ADVOCATE-REPURCHASE loyalty loop that buy passes initial phases of the CDJ
• Smart marketers will study the “consumer decision journey” for their products and use the insights they gain to revise strategy, media spend and organizational roles.
  • First, marketers should stop media-centric budget allocation, and replace it with customer-centric approach, targeting stages in the CDJ
    • 79-90% of marketing spend goes to advertising and promotions that hit consumers at the consider and buy phases, but consumers are often more open to influence at the evaluate and advocate stages
    • The bad funnel metaphor leads to an outmoded and outdated marketing strategy that vastly over-weights the significance of paid media.  Today owned media (websites (and customer service, sales, packaging)), shared media (social sites) and earned media(third party site content) are significant touch-points

• • Second, marketers should begin by running a pilot based on the new rules of branding for a particular product in a particular market to demonstrate the potential of a more sophisticated approach to senior leadership
    • 1) Chart the customer decision journey for your product – what they do, what they see and what they say, for the five CEPEA stages
      • This will involve an upfront shopper research project (protocol analysis) to understand the CDJ, and identify key touch-points of influence
        • (e.g. when are offline channels such as TV advertising and word of mouth most important (consideration phase), do consumers use the website during the evaluation phase (no – less than 1 in 10 do), do they use search engines (no, they go directly to Amazon)?

From an accompanying McKinsey Quarterly article: The Consumer Decision Journey

• • • 2) Develop your marketing strategy around a coherent CUSTOMER EXPERIENCE PLAN that leverages the key touch points in the CDJ
      • Match experience to expectations and keep it coherent
        • e.g. Apple’s CEP involving systematically removing jargon across all touch points, making technology friendly across all touch points through online help videos, ads, and in-store Genius Bars
        • e.g. Nike offers a coherent experience, bringing the just do it motto to life with online tools and events that help people to just do it.
    • 3) Allocate resources accordingly and embrace three new roles for marketing
      • “Orchestrator” – Many touch-points are now owned media – customer service, packaging, website and sales – and marketers need to coordinate this media, either through internal collaboration or direction in order to offer a coherent Customer Experience Plan
      • “Publisher” [Content Supply Chain Manager] – The rise of shared and owned media means that marketers now have to produce or commission vast amounts of content – all of which should work together to deliver a coherent experience (one McKinsey client estimates each product launch requires the production of 160 prices of content, involving 20 parties across 30 touch-points – this needs management
      • “Analyst” [‘Marketplace Intelligence Leader] – The success of your CEP will depend on acting on insightful customer understanding, itself the result of data collection and analysis.  This means bringing research and analytics under the umbrella of marketing, rather than stuck in IT and research silos
• Implications for social commerce
  • Most digital marketing – including social commerce – is still based on old and defunct funnel/AIDA model (leading to a fetishization of traffic, transactions, conversion and paid media), whereas the way consumers navigate the digital media landscape has fundamentally changed.  Social Commerce managers need to become “Orchestrators” and “Content Supply Chain Managers” at ease with earned, shared, and owned media as well as paid media…  We need to rethink social commerce in terms of UX (user experience) and realise that the future of social commerce, and more broadly, digital marketing, is Customer Experience Planning…
  • Rather than simply add a social layer to e-commerce, or an e-commerce layer to social properties, smart social commerce should focus on the consumer decision journey, with the objective of helping people make smarter shopping decisions – where they most need that help.
  • Insofar that the essence of social commerce is the concept of word of mouth applied in the context of e-commerce, social commerce solutions have a naturally fit with the Advocacy phase of the consumer decision journey – where consumers themselves become brand influential brand touchpoints

From an accompanying McKinsey article on advocacy…

• • Because the Advocacy phase of the Consumer Decision Journey is part of the “Loyalty Loop”, the implication is that from a consumer decision journey perspective, social commerce may be primarily a Loyalty Loop solution (suited for stimulating loyalty rather than acquisition)
  • Social Commerce should be deployed as part of an integrated Customer Experience Plan, not as a standalone initiative.  Critical consideration should be given to Experience (UX) delivered by social commerce.  If your social commerce solution doesn’t offer a gold standard experience within the consumer journey, you’re unlikely to reap rewards.

From an accompanying McKinsey Quarterly article: The Consumer Decision Journey

From this…

…To this

JUICY AGENCY

Some young couples who are facing various heartiness problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for failure to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common potentially serious side effects of such medications like Viagra is headache. Contact your doctor if you have any dangerous side effect that does not go away. The very important point make sure that when you buy medicines like Viagra online, you get real drug. Some of the web-sites offer really hazardous fakes.

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Empty Wall : Drained from Social Media Week and Fashion Week just started…

JUICY AGENCY

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Via The Next Women
If you’ve seen The Social Network or the cover of Time magazine lately, you’ll have heard a lot about Mark Zuckerberg. But although most seem to be focusing on the lone genius or the whiz kid, using his traditional “manly” traits of entrepreneurship, smarts, and cunning to transform social media, there are plenty of women quietly making huge contributions to social media. Here’s a list of the top 5 female social media heroes in North America, to help end that quiet and make a little more noise about these women’s awesome work.

1. Jenn Allen

This savvy lady is the CEO and founder of the site Rtist.com, an online marketplace for artists. On the site, artists can sell their artwork, commission free, and art lovers can connect with exactly the piece they’re looking for. The site is beautiful and functional—you can search for art by keyword tags, medium, artist, price, or rating. The site is the brainchild of Jenn’s love of art and business knowledge–before she founded the site she studied economics at Mills College and worked in business development at several San Francisco startups. 

2. Cyan Banister

Ms. Banister has her hands in all forms of social media. She founded the innovativeZivity.com, a social networking site for models, artists, and photographers. She also acted as an angel investor in all many successful social media startups like Facebook, Tagged, and more. Before founding Zivity, Cyan also worked as CTO of a nonprofit and led technical operations at another software firm.

3. Kristie Wells

What do you call a social network for social media experts? Socialmediaclub.org. Kristie Wells founded the site as a non-profit organization that connects social media experts all over the world. Local chapters of the organization meet to discuss industry standards, best practices, and medial literacy. Wells also directs social media at the company Ribbit, which creates web 2.0-esque telecommunications platforms.

4. Joanna Lord

According to her blog, Joanna Lord is a self-described “PPC expert, social media enthusiast, online marketing specialist, coffee drinker” and more. This jack-of-all-trades foundedYourJobStop, a site for comparison job hunting.  She also blogs at SocialMediaBiz and has spoken at a number of social media conferences. Her communication and social media bent come from her unique education—she holds a B.A. in journalism and an M.A. in Online Media Studies.

5. Melanie Notkin

Ms. Notkin, “America’s Premier Savvy Auntie” has made a niche for herself in developing social media for the millions of women who don’t have their own children, but who have important kids in their lives. She founded SavvyAuntie.com, an online community for godmothers and aunts. Notkin also works as a professional tastemaker, forecasting the hot kids’ trends of the season on Fox News, ABC, CBS, and other networks, as well as working with kids toy brands like Disney and Scholastic.

JUICY AGENCY

Some young couples who are facing varied health problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for disability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common perhaps serious side effects of such medications like Viagra is headache. Contact your doc if you have any dangerous side effect that does not go away. The highly significant point make sure that when you buy medicines like Viagra online, you get real preparation. Some of the web-sites offer really hazardous fakes.

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Frederic’s corner – make yourself at home

The post “When passengers check in at KLM’s Foursquare locations, the KLM Surprise team uses social networks…” appeared first on NY French Geek.

VOTW

Some young couples who are facing different health problem, these individuals can buy remedies from the Web without any problem. Unconditionally, one of the wonderful place where buyers can purchase medicines is Internet. One of the best treatment for inability to get or keep an erection is Viagra. Today sundry articles were published about viagra substitute. You may have heard about “where to buy viagra“. Various companies describe it as “how to get viagra“. Sure, for a lot of guys, bringing up the problem in the first place is the toughest step. The most common perhaps serious side effects of such medications like Viagra is headache. Contact your physician if you have any dangerous side effect that does not go away. The much great point make sure that when you buy medicines like Viagra online, you get real preparation. Some of the web-sites offer really hazardous fakes.

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