building Archives * NY French Geek

Ralph Lauren se met aussi à la projection sur building

admin — Tue, 16 Aug 2011 11:45:59 +0000

La firme anglaise Drive Productions vient de produire cette spectaculaire projection 4D pour la marque Ralph Lauren à Berlin pour le lancement de la nouvelle collection de la marque.

Vous pouvez donc voir 6 fois par jour et ce, durant tout le mois d’août cette projection sur les facades du Kadewe, un des plus grands centre commercial “Luxe” d’Europe.

VOTW

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Projection en 3d sur building à Dubaï pour une marque de lessive

admin — Sat, 06 Aug 2011 12:06:25 +0000

Ariel, la marque de lessive du groupe Procter et Gamble vient de réaliser le plus grand test de nettoyage au monde…..avec une projection 3D sur un building à Dubaï.

La façade du building utilisé est attaquée par la pluie, l’orage, salie par la poussière et de la peinture. Que faire? le mettre dans une machine à laver avec du Ariel bien sur!

VOTW

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NuFormer: les experts de la projection en 3D sur building

admin — Tue, 31 May 2011 02:58:15 +0000

Via NuFormer

VOTW

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The post NuFormer: les experts de la projection en 3D sur building appeared first on NY French Geek.

Projection sur building à New York

admin — Mon, 30 May 2011 03:05:22 +0000

Durant le “Festival des idées” de New York, de nombreuses projections sur building ont été présentées au public. Voici deux exemples remarquables: le premier sur la façade du “New Museum” et le suivant sur la façade de la fameuse cathédrale St Patrick.

So Particular

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La projection sur building comme outil politique

admin — Tue, 24 May 2011 01:17:47 +0000

L’ambassade de Chine à New York est un bâtiment assez froid situé à l’Ouest de Manhattan. L’artiste cubain Geandy Pavon a donc voulu réchauffer un peu l’ambiance de ce lieu en faisant une projection sur la façade du building: celle du dissident chinois Ai Weiwei.

Pas sur que l’ambassade de Chine ai appréciée le geste.

VOTW

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Créer en ligne votre propre projection sur building

admin — Tue, 10 May 2011 00:34:21 +0000

Chaque semaine pratiquement on voit une nouvelle vidéo de projection 3D sur un building pour vanter les mérites d’une marque. Tribal DDB South Africa et North Kingdom se sont donc dit qu’il serait intéressant de coupler ce type d’animation avec le fameux “user generated content”. Resultat: le site Wrigleys dans lequel chacun peut créer et partager sa propre animation sur building qui pourra être projetée sur des buildings de Capetown ou Johannesburg fin mai (les 400 meilleures).

Le vainqueur recevra pour sa part des tickets pour un show d’Etienne de Crecy.

VOTW

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