La marque a en effet une application pour iPhone comme base de sa chasse au trésor. “Urban Dash” est une application qui vous permet de participer au challenge : trouver des batons virtuels à New York.

Si vous trouvez le premier un de ces fameux batons, vous le ramenez en magasin (en courant car si vous prenez le métro vous risquez de le perdre) et vous pourrez partir avec une paire de New Balance 574 toute neuve.

La chasse au trésor commence aujourd’hui et chaque jour de 20 à 30 bâtons virtuels seront lâchés dans “la nature” de New York jusqu’au 10 septembre. Vous gagnez une paire de chaussures par bâton trouvé, mais si lors de ce concours vous êtes celui qui trouve le plus de bâtons virtuels, vous repartirez avec un lingot d’or. En période de crise, New Balance utilise des mots intéressants!

Il ne suffira pas de trouver le baton, il faudra aussi pouvoir le conserver contre vos concurrents qui tenteront de vous le prendre.
Toutes les explications dans la vidéo ci-dessous.

Excellente initiative de la part de New Balance: promouvoir son nouveau magasin par ce buzz, mais aussi promouvoir la course à pieds en recommandant fortement de venir au magasin en courant pour récupérer son prix. Les réseaux sociaux ne sont bien sur pas oubliés puisque vous pouvez parler de votre quête en utilisant le hashtag #NBNYdash ou bien suivre le compte Twitter de l’opération @NewBalanceNYC.

Le compte à rebours est lancé.

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The post New Balance lance une chasse au trésor à New York appeared first on NY French Geek.

Maintaining a healthy life balance is not only crucial for happiness and well-being; it can be advantageous to your productivity and success as well. A well-balanced person is better equipped to focus their attention and energy on achieving their goals, accomplishing meaningful actions and moving forward.

Each of us has different life situations, many things pulling us in different directions and a whole host of other factors that we collectively call our lives. Despite these dissimilarities, we all seem to be feeling the same challenge to make it all work somehow.

So, what can you do to regain a positive work-life balance? Or maintain that equilibrium once you find it? How about trying some of these strategies that have worked for others!

• Shut it off – Disconnect on the weekend, at least for one day or a few hours each night. Step away from the computer, turn off the phone and give your brain a rest. Yes, you can do it!
• Health first – It seems like we’re beating a dead horse sometimes, but it really does make a difference in the quality of our lives and our work if we: get enough sleep, drink more water, fit in some activity and eat a bit healthier.
• Cut back – It goes without saying that if your life is too full of the wrong things (sometimes even too much of the right things) you will never be able to pull it all together and find your balance. Ruthlessly trim activities that are not absolutely necessary or do not add value to your life.
• Relationships matter – Make time for your family, spend time with friends and get to know the people around you.
• Say goodbye to “Negative Nancy” – Minimize contact with people that are negative, complainers, whiners or have bad attitudes. You know who I mean…you do not need other people’s junk dragging you down. Surround yourself with positive, supportive, can-do people whenever possible.
• Get quiet – Time alone is probably the hardest thing to do for the typical overworked, overwhelmed, busy individual, but it is crucial for lowering stress, increasing happiness and fostering creativity. Meditate, journal, draw, practice yoga or simply sit quietly for a few minutes each day and do absolutely nothing. I dare you to give it a try!
• Soak up the world – Take a walk and notice what’s going on around you, attend a performance of some kind, play amateur photographer, visit a new town or try being a tourist in your own.
• Expand your mind – Read a book that sparks your interest, listen to uplifting music, take a class, learn to paint, try something new that you’ve always wanted to learn.
• Indulge – Get a massage, a pedicure or a facial. It doesn’t have to be expensive; a glass of wine, a special kind of coffee or tea, a wonderfully scented candle or beautiful flowers.
• Reach out – Join a community organization, volunteer, get involved in the larger world community. It seems counterintuitive to the average person living the typical hectic existence, but doing something to help others most often adds even more to your life.
• Laugh – Have some fun, find your sense of humor, subscribe to a daily joke or get a tear-off calendar. Nothing makes the world feel right again as fast as a good old-fashioned belly laugh.

Royale Scuderi is a personal productivity expert and author. She blogs about productivity tips, tools and strategies at http://www.productivelifeconcepts.com. Her mission is to help you to work smarter and live better! You too can have business success and life satisfaction through increased efficiency, organization, clarity of purpose, motivation and awareness.

Photo credit: Gau Gorri

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