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Converse personnalise son expérience client * NY French Geek

Converse personnalise son expérience client

Posted on March 18, 2016 by admin

Converse personnalise son expérience client avec l’ouverture de son sous-sol dans son magasin de Broadway.

converse 2

Dans ce sous-sol attaché au magasin, Converse propose de personnaliser ses “Chuck Taylor” dans un atelier équipé d’iPads, permettant de créer ses chaussures. Une vraie relation s’établit entre le client et les vendeurs.
converse 3

En rajoutant $ 25 a $ 45 vous pouvez personnaliser vos chaussures à votre gout, contrairement à la précédente version où on ne pouvait utiliser que les designs proposés par le magasin. Dans ce sous-sol, les machines permettant d’imprimer les T-shirts où les chaussures sont visibles.
converse 1

L’expérience est intéressante dans le sens ou le client devient le centre principal de la création du produit et apporte sa valeur.

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