Le Pop Up store de Nike pour le All Star Game
Posted on February 21, 2015 by admin
A l’occasion du All Star Game de basket, Nike a littéralement pris possession de la ville et c’est spectaculaire.
Un pop up store a été installé récemment pour 4 jours seulement et le magasin est en forme de boite de chaussures. La marque Zoom est partout dans la ville avec 3 ou 4 Pop Up stores et Niketown remis à neuf pour l’occasion.
Mais c’est aussi un magasin dont les murs sont des LEDs, ce qui permet d’animer l’ensemble.
C’est la première fois que je vois un magasin dans lequel les gens restent dehors pour le regarder plutôt que d’y entrer.
Visite du magasin demain.
via Bertrand
So Particular
via
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