Squarespace fait son marketing offline

Posted on May 7, 2014 by admin

Squarespace est une grosse startup américaine qui permet aux entreprises et aux particuliers de créer, héberger et gérer leur site web. Une grosse partie de leur offre et de leur marketing est fondée sur le design de ses produits. Si vous allez sur le site de Squarespace, vous verrez un design différent à chaque fois.
Le design est si important, que Squarespace s’est amusé à transposer ses différentes pages sur une fresque murale de New York. Chaque semaine, la murale changeait afin d’être un miroir du site.

Sur le site, d’une semaine à l’autre vous avez une page de ce type.

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Sur une murale cela donne ceci:

via Bertrand
So Particular

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