Pour revitaliser sa marque Playboy se lance dans l’art
Posted on June 23, 2013 by admin
Pour revitaliser sa marque, Playboy se lance dans l’art. L’oeuvre ci-dessous sera visible durant plusieurs mois au Texas sur la HighWay 90. Elle a été créée par Richard Phillips et rentre dans le cadre d’un projet de rénovation de l’image de la société Playboy, afin de conquérir un public plus jeune. Et pour les experts, la voiture est une Dodge Charger 1972 et fait aussi partie de l’oeuvre.
Et bien sur, cette oeuvre d’art est accompagnée d’une playmate.
via Bertrand
So Particular
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