La marque Jell-O veut changer le hashtag #FML
Posted on May 26, 2013 by admin
Si vous faites un tour sur Twitter, vous pourrez voir le hashtag #FML (pour F*ck My Life si vous ne le saviez pas) accompagner les Tweets résumant une mauvaise situation, un mauvais moment dans la vie d’une personne. #FML est donc associé à quelque chose de négatif.
Mais heureusement Jell-O est arrivé!
La marque de desserts lance en effet la campagne #FML: Fun My Life. A chaque fois qu’un ado américain tweetera “my parents won’t give me a Mercedes for my 16th birthday #FML” ou quelque chose de terrible de ce genre, il sera automatiquement inscrit à un concours pour gagner des cadeaux Jell-O qui lui permettront de dire “Fun My Life”…. La marque souhaite se rapprocher des “jeunes” grâce à cette initiative.
Hum…..c’est pas gagné.
via Bertrand
So Particular
via
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