Burt’s Bees réinvente le concept de “avant et après” dans la publicité
Posted on October 22, 2012 by admin
La marque de crème de soin pour femmes Burt’s Bees vient de lancer une campagne autour du concept “avant-après”. Comment découvrir les vertus du produit sans utiliser l’habituelle méthode de deux photos juxtaposées C’est simple: en utilisant des coupons de réductions.
La marque a ainsi créé un panneau d’affichage recouvert de coupons de réductions pour le produit. Quand les passants retirent les coupons de réductions de l’affiche “Avant”, ils vont permettre de découvrir petit à petit les bienfaits du produit “Après”, tout en distribuant des coupons de réductions à des clients potentiels.
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