Orbitz propose des hôtels plus chers aux utilisateurs de Mac
Posted on July 2, 2012 by admin
Selon le Wall Street Journal, le site de réservation de voyages et d’hôtel Orbitz, proposerait des prix différents aux utilisateurs de Mac et de PC.
En effet, le site a étudié le comportement d’achat de ses visiteurs et s’est aperçu que les utilisateurs de Mac dépensaient 30% de plus que les autres. Orbitz est donc en train de tester des tarifs et des hôtels plus chers pour les utilisateurs de Mac
Orbitz ne propose pas la même chambre à deux prix différents, mais bien différentes catégories de produits pour les types d’utilisateurs du site. Etre un Mac lover était cool, maintenant cela coûtera aussi plus cher.
“Orbitz found Mac users on average spend $ 20 to $ 30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $ 100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.”
Les dérives de l’analyse de données ou un nouveau modèle à suivre?
Alors, Mac ou PC
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