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La startup américaine pour les hommes dont tout le monde parle * NY French Geek

La startup américaine pour les hommes dont tout le monde parle

Posted on March 7, 2012 by admin

La startup qui intéresse les hommes actuellement aux US c’est Dollar Shave Club. Pour 1$ par mois, vous recevrez 5 lames-doubles pour votre rasoir. Pour 6$ , vous recevrez 4 recharges de 4 lames. Pour 9$ par mois vous aurez droit au  ”executive package” , 3 recharges de 6 lames, ainsi que toutes les crèmes relaxantes pour votre peau après la brulure du rasage.

Le CEO de cette startup Michael Durbin, considère que les grandes marques actuelles coutent beaucoup plus cher à cause des investissements colossaux en marketing. Il pense donc casser les prix et obtenir des parts de marché. Et en plus ce CEO a de l’humour.
Les lames sont vendues jusqu’à 4 fois moins cher que les grandes marques, en période de crise, le message a de quoi attirer l’attention. La startup a déjà levé 1 million de $ pour son lancement. Elle se vante de plus d’avoir des rasoirs et des lames “F*cking Great” et de créer des jobs, comme vous pourrez le voir dans la vidéo ci-dessous.

Que demander de plus à une startup?

A terme, la société compte aussi vendre d’autres produits pour les hommes et agrandir son catalogue.
Faites passer le mot, Dollar Shave Club fera des économies en marketing.

So Particular

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