Expérience interactive au cinéma avec Ford
Posted on December 7, 2011 by admin
Ford Canada vient de lancer une expérience interactive au sein du cinéma Cineplex de Toronto: un film publicitaire dans lequel les spectateurs peuvent contrôler une partie de l’action
A l’aide d’une application téléchargeable sur le site de Cineplex, le spectateur pourra interagir avec la publicité Ford qui passera à l’écran.
A vous de choisir si vous voulez suivre l’histoire de la femme ou de l’homme. La pub passe en écran partagé et les votes des spectateurs permettent de choisir quelle version sera vue au final par le public….en temps réel.
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