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Gap propose des iPads en magasin * NY French Geek

Gap propose des iPads en magasin

Posted on November 8, 2011 by admin

En début d’année 2011, Gap a ouvert un nouveau magasin à New York, dans le quartier branché de Soho. La marque a ainsi lancé un beau magasin, dont le point d’orgue est cette station centrale permettant d’utiliser des iPads.

L’idée est simple, malgré la taille du magasin, certains produits ne sont pas disponibles (taille manquante) ou pas en stock. Le client a donc la possibilité de voir en ligne les produits qui pourraient lui plaire ou tout simplement surfer sur le site de Gap.
apres le salon de coiffure qui utilise les iPads, ou le magasin Converse de New York, pour ne citer qu’eux, c’est donc au tour de Gap de plonger dans le monde des tablettes.

En effet, de plus en plus de marques utilisent l’iPad comme moyen (en magasin) de connecter le client au site web de Gap et ainsi lui offrir un plus grand choix de produits à acheter.

C’est aussi un moyen d’occuper les maris qui ne veulent pas accompagner leur femme dans les magasins ;)

So Particular

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