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Toyota lance la course sur Facebook * NY French Geek

Toyota lance la course sur Facebook

Posted on October 21, 2011 by admin

Les recettes actuelles de promotion d’un produit en ligne tournent souvent autour de quelques outils: de la personnalisation, du jeu….et Facebook.

Toyota vient de réussir à mélanger tout ces ingrédients pour promouvoir….on ne le sait pas encore, mais c’est surement la nouvelle Toyota. La Social Network Racer est donc une application sur Facebook qui vous permet de jouer à un jeu de course automobile en ligne, de vous battre contre le temps ou contre des adversaires, le tout dans un environnement très familier.

Premièrement, le tracé de la course correspond à votre prénom sur Facebook.

 Ensuite, tous les décors et éléments de la course sont issus de photo ou de commentaires de votre compte Facebook afin de vous aider à vous sentir dans un environnement confortable et familier (comme dans une Toyota???).

Ainsi les panneaux de signalisation ou de publicites proviennent de vos propres photos ou de statuts recents de vos amis.

Vous pouvez faire une compétition contre le temps ou contre vos amis Facebook, gagner des points et activer un accélérateur (Fast and Furious en gros). Tout cela est très bien fait et à terme on est en droit d’espérer qu’un championnat sera organisé afin de convier le champion des champions à une visite au Japon afin de découvrir cette fameuse voiture surprise de Toyota.

So Particular

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